What does your business say about you? Whether you’re the CEO of a corporate office or own a local pizza place in town, your exterior says a lot about your business. In fact, since it’s the first things people see, setting the tone for customer experience is a must.

Installing a custom-made shade structure is a creative way to bring in new customers. Of course, designing a custom shade structure is sometimes easier said than done.

Continue reading to learn a few tips on designing a custom-made shade structure for your business.

Purpose and Function

First and foremost, you need to figure out what the purpose is the custom-made shade structure will fulfill. For instance, maybe you need to block out the Florida summer sun when your customers are eating lunch, or possibly you want to create a certain vibe when people arrive at your office. In either case, choosing shades that meet your overall aesthetic goals is important.


Once you understand your purpose, it’s time to focus on the image, specifically your brand. Every business has its own set of values as well as a message they wish to convey to the public. As such, you need to want a shade structure that both make a statement about your brand. This includes everything from your choice of color to what is printed on the shade. Depending on the type of business you have, you can print your company’s logo on the shade in your brand’s color scheme.

Architectural Design

The shade structure you design should blend in with the architectural design as well. While it’s important to make your custom shade structure stand out, it’s also important that you make sure that it’s not standing out for all the wrong reasons.

If a shade structure contradicts the overall look of the building, it’ll become more of an eyesore than anything else. It doesn’t bode well for any business if the design of the building puts them off. Take time to choose patterns and colors that won’t clash with the building and boost your brand’s appeal.

Environmental Factors

Last but not least, you need to think about where you want to install your shade structure. For example, if you live somewhere that gets a lot of rain during the summer, you need a shade that can handle adverse weather conditions. In this case, choosing a shade that is water resistant and can withstand rain, wind and even hail makes perfect sense. On the other hand, if your business in an area that gets very little precipitation, you need a shade that can withstand heat and UV rays. A strong fabric or even metal shade structure works extremely well and can withstand high temperatures.

Running a business is never easy but when done right, it’s definitely worth it. To ensure your business provides the best customer experience, consider adding a custom shade structure.


Creative Shade Solutions is a leader in commercial custom outdoor shade structure, design and fabrication. Our quality, in-house shade structures and tensile sails will provide lasting sun protection for any outdoor areas. Our structures and sails are used all over the USA and Canada to protect and shade.